PRETTY CURIOUS | How Did You Go From Kitchen Sink to Oprah Winfrey? with Lisa Price


This week, we have Carol’s Daughter founder, Lisa Price! Lisa tells Jonathan about her decades-long journey to lasting success: from back in the early days when she made and sold products out of her kitchen at a time when there were barely any natural hair products on the shelves, all the way through being inducted into the National Museum of African-American History and Culture. Plus, being on the Oprah Winfrey show, how scent and product are inextricably linked, and an iconic vintage beauty memory.

Lisa Price started Carol’s Daughter out of her kitchen in 1993, and now the brand has over 300 aromatic products for the face, hair, body and home. Her clientele include celebrities like Jada Pinkett Smith, Halle Berry, Chaka Khan and Oprah Winfrey. During the Obama administration, Lisa was appointed to the National Women’s Business Council. She is also the author of “Success Never Smelled So Sweet,” a memoir that chronicles her transformation from a young Black woman deep in debt to president of a paradigm-changing business. In 2021, Carol’s Daughter partnered with the world-renown doula Latham Thomas to launch Love Delivered, an initiative focused on raising awareness of the Black Maternal Health Crisis in the United States. Lisa is also a part of the Executive Committee at L’Oreal USA giving her perspective on Black culture, diversity equality and inclusion and organizational topics.

Follow Lisa Price on Instagram @iamlisaprice and Carol’s Daughter on Instagram @carolsdaughter.

Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to for the transcript. Jonathan is on Instagram @JVN.

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Our senior producers are Chris McClure and Julia Melfi. Our editor & engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall.

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Pretty Curious with Jonathan Van Ness