PRETTY CURIOUS | How Has The Beauty Industry Evolved? with Ateh Jewel


This week we’re uncovering the highs and lows of the beauty industry with someone who’s been a part of it for over 20 years! Journalist and influencer Ateh Jewel joins Jonathan for a deep dive into her experience watching the field change over time. From how she made her mark, to the way increased diversity has helped open doors for the next generation, and how she harnessed all that insight to found her own groundbreaking beauty brand. 

Ateh Jewel is a multi award winning journalist, producer, director, influencer and diversity advocate. She has been in the industry for 20 years specializing in beauty, social commentary and campaigning for more diversity in the beauty industry. She is brand ambassador for Olay Retinol 24 Max and has written for titles such as Vogue, Financial Times, Guardian, Harper’s Bazaar, and Glamour to name a few. She was also awarded the CEW 2020 Achiever Award to honor her diversity work for the past 20 years in the beauty industry. 

Ateh is on Instagram and TikTok @atehjewel. You can find more information about Ateh Jewel Beauty here

Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to for the transcript. Jonathan is on Instagram @JVN.

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Our senior producers are Chris McClure and Julia Melfi. Our associate producer is Allison Weiss. Our engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall.

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