PRETTY CURIOUS | What’s It Like To Run Allure Magazine? with Jessica Cruel


Allure Editor in Chief Jessica Cruel just got back from a trip to South Korea and is ready to share all the latest beauty recs from her travels with us! Jessica and Jonathan go deep on her journey to Allure, what she’s seen change in the industry, and where she thinks the future lies. Plus, who better than this Best in Beauty expert to get real with us when it comes to which products are meh and which are MAJOR? 

Jessica Cruel is the editor-in-chief of Allure, where she leads the development of multi-platform editorial content for digital, social, and video platforms, including the Readers’ Choice Awards and Best of Beauty Awards franchises. Jessica joined Allure in 2019, before becoming EIC in 2021. That same year, she spearheaded The Melanin Edit, an Allure platform exploring all things relating to Black beauty and wellness. Prior to joining Allure, Jessica also held editorial roles at Refinery29, SELF, and Popsugar.

Follow Jessica on Instagram @jcruel. Allure is on Instagram @allure and online at

Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to for the transcript. Jonathan is on Instagram @JVN.

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Our senior producers are Chris McClure and Julia Melfi. Our engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall.
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Pretty Curious with Jonathan Van Ness